Sustainability
Experiential
Driving the Future: A Sustainable Experience on the Road to Wow
How do you turn a traditional customer conference into a bold brand moment? You lean into the future—and bring in a partner who knows how to steer. This high-profile automotive event rolled into Austin with a mission: engage top-tier partners and showcase a next-gen commitment to sustainability. Challenge accepted.
Client
Global Automotive Brand
Location
Austin, Texas, Brazos Hall
Purpose
Deliver a dynamic customer service conference, showcasing the rollout of their line of electric vehicles, for national leaders in sales, parts, and service—with sustainability in the driver’s seat.
introduction
How do you turn a traditional customer conference into a bold brand moment? You lean into the future—and bring in a partner who knows how to steer. This high-profile automotive event rolled into Austin with a mission: engage top-tier partners and showcase a next-gen commitment to sustainability. Challenge accepted.
The Story
This wasn’t just another roadshow. Our client wanted to shift gears from the expected and deliver something that looked, felt, and operated differently. The event needed to reflect their deep commitment to sustainability—not just in message, but in action. From vendor sourcing to waste management, every detail had to drive their mission forward. Oh, and it had to be stylish, seamless, and memorable for a discerning audience. No pressure.
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Our Approach
We don’t just plan experiences—we engineer momentum. Our local experts in Austin jumped feet first into sustainability from the initial site visit with a digital proposal and elimination of single use plastic water bottles. Then, to turn their values into action, we designed a conference that was as intentional as it was impressive:
- Had an aligned vision with our hotel partner, we went all digital (no printed paper items throughout the entire conference) and absolutely no single use plastic
- Activated a historic venue with sustainable staging, custom branding, and creative use of repurposed materials
- Curated local vendors who walk the walk on environmental responsibility
- Designed signage, F&B service, and lounge environments with reusability and zero-waste in mind
- Reduced transportation waste by optimizing movement and flow across the program
- Infused every touchpoint with the brand’s mission—without sacrificing fun, flavor, or flair
All with the goal of a guest experience that was low on impact but high on “wow.”
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the result
The client and agency partner were over the moon (and carbon-light). The event delivered on its promise to inform, inspire, and ignite pride across the organization—while demonstrating that sustainable doesn’t have to mean boring, leaving attendees with fully charged brand loyalty. Access solidified a partnership build on trust, and proved to be the local experts that understood their brand.
Client Testimonial
“As planners that are responsible for all aspects of the program, it’s important to have a partner that understands our client’s expectations and our needs. Dana, Jordyn and Annie were SPOT ON.”
