Military Home Makeover

70+ attendee volunteers come to the aid of a young military spouse who found herself unable to keep up with home maintenance while her husband was deployed in Iraq.


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  • ClientUnderwriter Labs
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The challenge was to incorporate a teambuilding event within the scope of an upcoming conference that would be a departure from their traditional teambuilding programs. This client desired a stimulating event with the focus on corporate social responsibility.

Together we determined that a community service project was the perfect project to “change things up” and offer something new for the attendees; something that would make a difference! So we developed “Extreme Military Makeover,” where 70+ attendee volunteers came to the aid of a young military spouse who found herself unable to keep up with home maintenance while her husband was deployed on his third tour of Iraq. She was only told that she and her three children were being treated to a trip to Legoland for the day.While they were gone, the attendee volunteers replaced fences, landscaped the lawn, caulked, painted and built shelves, making a huge difference to the comfort and pride of this family home.

It was a joyful and tearful meeting, when the young mother and her children returned and saw the volunteers and the improvements they had made to their home. That evening, at a casual dinner event, attendees shared stories and celebrated the day’s positive impact, both on them and and their beneficiaries. Our client reports that the volunteers who participated in this project still talk about how that conference was the most meaningful and rewarding due to the CSR focus.

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