November 2009 ACCESS Advantage


From 10 to 10,000...and everything in between!

The last quarter marked our largest single off-site event of the year (a 10,000 person themed evening at San Diego's Embarcadero Park) and our smallest (a 5-passenger interactive pleasure sail.) While these events are very different, some things remain the same. They each require proposals, likely at least one site inspection, dedicated program managers and the commitment to both creativity and excellent customer service in the planning and fulfillment stages.

Which is more challenging? That depends. Special events, large or small, have the potential to require similar development time frames; regardless of size, the logistics involved largely determine the challenge level. The 10,000 person themed event at Embarcadero Marina Park was the more challenging event due to short-term contracting - 2 weeks out, heavy staffing needs, and the sheer number of individual vendors whose services were solidified in a very short 2 week time frame.

This event, the largest off-site corporate conference event held annually in San Diego was awarded to ACCESS Destination Services for the 11th year straight by the world leader in GIS (geographic information system) modeling and mapping software technology. As part of a continuing global experience, this year's themed "destination" was New Orleans on Fat Tuesday. Previous "around the world" experiences replicated by ACCESS included a Brazilian Carnivale, a Chinese New Year event, Oktoberfest in Bavaria and a celebration of Irish culture and folklore.

San Diego's bayside Embarcadero Park was transformed into the busy, bustling and culturally rich city of New Orleans. This 5-stage entertainment-based event featured experiential highlights of areas for which the Big Easy is world-renowned such as Bourbon Street, the French Quarter, the Garden District and more where a variety of walk-around characters hammed it up for guests and participatory activities kept guests involved all night long. Stage performances included a music rich STOMP-like youth group demonstrating the beats of the streets; a Zydeco band with Creole, Cajun and blues influences; a live show blending Bourbon Street brass, rolling piano blues, a classic New Orleans beat, and funky Zydeco blues; a high energy Dixieland Jazz Band and several others. Our kid-friendly event offered up a variety of activities for the youngsters including Mardi Gras mask making, art projects and carnival style game booths. Highlights of the event included two Mardi Gras parades complete with float, performers, an assortment of jesters and stiltwalkers and a custom-designed pyrotechnics display that illuminated the night-time skies!

Whether your next Southern California special event or program is targeted for 10 or for 10,000 guests, contact the team at ACCESS Destination Services for all of your destination management needs.


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"I know there were many last minute changes and additions...and you were always there to make sure everything went off without a hitch!"

Project Manager
IntraMed